How to Price Your First Offer When You Have No Idea What to Charge
Pick a number, say it out loud, and let the first three buyers tell you whether it was right. Most first offers are priced by guessing, and the guessing is the only part that is actually wrong.
BossBabe Gangster · September 19, 2026
You are not pricing your time
Hourly pricing punishes you for getting good. Every hour you shave off the job is money out of your own pocket, and it turns the conversation into a question about your speed instead of your result.
Price the outcome. What is it worth to her to have this finished? If the honest answer is 'a lot,' your price should sound like it. If you cannot say what the outcome is worth, you do not have an offer yet — you have an activity.
Use one number, not three
The three-tier menu is good advice for a business with a track record and bad advice for a first offer. Three options for a buyer who does not know you is three chances to hesitate, and hesitation is a no.
Pick one price, one scope, one thing that happens at the end. Add tiers when ten clients have told you what they wanted more of.
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Say it out loud before you publish it
The number is not the hard part. Saying it is. Say the price out loud in an empty room ten times before anyone asks you. Notice where your voice rises at the end — that is the part that reads as negotiable.
Then do not discount. If she cannot afford it, offer a smaller version of the same outcome. A discount on the same work tells her the first number was invented, and it was.
Let the first three buyers price it for you
Your first price is a hypothesis, not a verdict. Three yeses at that number means you were too cheap. Three straight nos with no counter-offer is not a price problem, it is a positioning problem — they did not understand what they were buying.
Raise it for the fourth. Nobody is watching, and the only way to find the ceiling is to bump into it.
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