Experience to Offer Workbook
A guided workbook to identify your most profitable expertise and turn it into a sellable offer.
Who this is for
For the woman starting a new chapter with wisdom or fresh eyes.
You have spent decades being good at something and have never once charged for it. You are not a beginner in your field; you are a beginner at selling, and this workbook separates the two.
What you'll learn
The step-by-step
- 01List the last five times someone asked you for advice. That list is your product catalogue.
- 02Circle the one you could explain in three minutes to someone who knows nothing about it.
- 03Write the outcome in her words — what is different in her life after you help her.
- 04Set the first price deliberately low, then raise it after the first three clients. Not before.
- 05Offer it to five people you already know. The first yes is proof; the rest is practice.
Three workbook exercises, verbatim
The workbook is nineteen pages of prompts and lines to write on. These three do most of the work — do them in order, in one sitting.
THE ASKED-ME-ANYWAY LIST — "Write the last ten times someone came to you for help. For each: what did they ask, and what did you actually do for them?"
THE THREE-MINUTE TEST — "Explain the one you circled to an imaginary neighbour who knows nothing about your field. If you cannot do it in three minutes, it is too broad."
THE OUTCOME LINE — "Finish this: She comes to me doing ___, and she leaves able to ___. Write it six ways and keep the one you would say out loud."
What's inside
Nineteen pages of guided exercises — the asked-me-anyway list, the three-minute test, the outcome line, the pricing ladder, and the offer statement. Fill it in once and you have a sellable offer, not a plan to make one.
The workbook gets you to one clear offer. The Wisdom-to-Income masterclass walks you through the delivery and the first conversation, and the Retiree & New Start program is where the whole second act gets built.